It needs to be open for everyone to contribute toward. Strategy is not something that needs to come from the chief strategist in an organization. This tip leads us to the next important step in strategic planning. They're all pretty good ways to keep everyone aligned. You can use various channels including intranet sites, regular meetings and daily standups. It is essential for the strategy to cascade down to all the departments involved in its implementation. Sharing should include regular town halls and announcements from the senior leadership. In Ankur's view, merely putting a company strategy on posters or the company website won't help anyone within the organization feel connected to it. Everybody in the organization needs to be aware of the why, what and specifically how they are going to contribute toward the realization of the strategy that you have just created. Sharing your strategy is key to its success. Once you have answers to all these questions, the strategy that you created should be communicated and shared widely. Timelines within the teams need to deliver projects or other deliverables.Specific departments or the teams that are needed to support the goal.To achieve your organization's overarching goals, you must determine the following: He shares that, without answering the how, any strategy is incomplete. Moving forward, Ankur emphasizes the part of the strategy that is often neglected. In FedEx's case, these objectives would mean designing their products and services with stakeholders in mind and ensuring that the end-users have an outstanding experience. To put it simply, WHAT stands for the objectives a department or team needs to meet, including the KPIs they need to achieve to fulfill the WHY. This should be both qualitative and quantitative. This initiative can range from “ to provide the best customer service” to “ to be the largest company in an industry.”įor example, at FedEx, they believe in making every FedEx experience outstanding. It is a broad statement that defines the mission or the vision of your organization. The WHY clearly defines the reason an organization or department is pursuing a goal. Ankur explains that strategy has three parts that must be addressed:
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